Press conferences talk show appearances staged

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a. press conferences, talk show appearances, staged activities b. depends on client’s involvement, and media’s attention of event c. activities proliferated, as public very susceptible VIII. Community and Consumer Relations 1. Public seen as two audiences: consumers and communities 2. Sustaining close ties w/ community enhances image as a good citizen a. ex. donating money, sponsoring event, etc. 3. Nader’s Unsafe at Any Speed began consumer movement, as consumers distrusted corporations and their accountability a. PR responded by encouraging companies to pay close attention, service/safety guarantees, and return complaints IX. Government Relations and Lobbying 1. Maintain connections w/ govt agencies that have some say in how companies operate in a community 2. control 3. govt PR specialist monitors legislation, creates favorable publicity, and writes press releases/letters about new regulations 4. lobbying: attempting to influence lawmakers to support for an organization’s best interests
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5. earmarks: spending directives slipped into bills specifically for the interest of lobbyists=bribes/corruption 6. astroturf lobbying: refers to apparently grassroots-based citizen groups or coalitions that are primarily conceived, created and/or funded by corporations, industry trade associations, political interests or public relations firms. a. ex. Center for Consumer Freedom 7. PR extends beyond businesses a. ex. public health advocacy (CA and junk food), presidential elections (Pendtagon pundit program), etc. X. Public Relations Adapts to Internet Age 1. company’s website the home base of PR; may upload and maintain media 2. social media offers direct, more personal contact 3. But, social media’s immediacy can pose problems if you don’t think first 4. Unethical practices: changing Wikipedia pages, giving gifts to bloggers to include company, mom bloggers, etc. 5. FTC now requires online product endorsers to disclose their connections 6. Internet analytics; may access what is being said at anytime XI. PR During a Crisis 1. BP oil spill—adopted new green logo to appear environmentally friendly, offered reimbursements to those affected, vowed to clear up areas, video campaigns, etc. 2. But, they underestimated oil leaking, made dumb comments, etc. a. people thought they weren’t compassionate or remorseful enough 3. Tylenol experienced negative publicity when a crazy man laced a few bottles w/ poison, killing people 4. Tylenol called back in all bottles, established emergency phone line service, introduced new safety bottles, etc. I. Tensions Between PR and the Press 1. Journalism depends on PR, and there has been much antagonism associated w/ PR because it distorts facts 2. The slang flak refers to a PR agent II. Elements of Professional Friction 1. Journalism utilizes PR stories and access Codependent! 2. PR needs journalism for publicity 3. PR will raid reporters for new talent—want good writers savvy w/ news 4. But PR seldom moves into journalism 5. Media hesitant to give criticism to PR, as they give handouts for news stories, creating what some call journalism laziness.
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