Clustering techniques applied to segmenting markets A Usually require computers

Clustering techniques applied to segmenting markets a

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20) Clustering techniques applied to segmenting markets A. Usually require computers to group people based on data from market research.B. Remove the need for managerial judgment.C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.D. All of the above are true. 21) The process of naming broad product-markets & then segmenting them in order to select target markets & develop suitable marketing mixes is called: 22) Procedures that develop & analyze new information to help marketing managers make decisions are called: 23) ________________ ________________ utilizes qualitative & quantitative analysis procedures to help marketing managers make more informed decisions. 24) A ______________ is an organized way of continually gathering & analyzing data to get information to help marketing managers make ongoing decisions. A. Marketing research projectB. Marketing information systemC. Marketing research departmentD. Marketing model
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25) Marketing research which seeks structured responses that can be summarized is called: 26) One of the major disadvantages of the focus group interview approach is that 27) Focus groups: 28) The observing method in marketing research: A. Is used to gather data without consumers being influenced by the process.B. May require customers to change their normal shopping behavior.C. Is not suitable for obtaining primary data.D. Uses personal interviews. 29) The attitudes & behavior patterns of people are part of the
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