Create businessstart up Using CBBE pyramid analyze sources of brand equity of 2

Create businessstart up using cbbe pyramid analyze

This preview shows page 8 - 28 out of 33 pages.

Create business/start-up § Using CBBE pyramid, analyze sources of brand equity of 2 main competitors § WHEN? § Due end of Week 5, Sunday, 8th April, 2018 by 5 pm . § Form groups in Week 2 § SCORING § 2000 words limit § This will be worth 20% of your marks § Get more details on Canvas and tutorials
Image of page 8

Subscribe to view the full document.

§ TO DO § Develop branding strategy for your new business § Must include brand positioning, brand elements and a brand communication strategy for your new business § WHEN? § Due end of Week 9, Sunday, 6th May, 2018 by 5 pm . § SCORING § Video length between 5 and 10 minutes § This will be worth 30% of your marks § Get more details on Canvas and tutorials
Image of page 9
§ End of semester § More details in Week 12
Image of page 10

Subscribe to view the full document.

BRANDS AND BRANDING
Image of page 11
Image of page 12

Subscribe to view the full document.

Image of page 13
Image of page 14

Subscribe to view the full document.

Image of page 15
Image of page 16

Subscribe to view the full document.

Image of page 17
Image of page 18

Subscribe to view the full document.

Image of page 19
BRAND: Old Norse brandr = 'fire swordblade'
Image of page 20

Subscribe to view the full document.

INDUSTRIAL REVOLUTION
Image of page 21
1900-1945
Image of page 22

Subscribe to view the full document.

POST–WORLD WAR II (1945-1970)
Image of page 23
1970-1999
Image of page 24

Subscribe to view the full document.

Y2K – PRESENT
Image of page 25
Image of page 26

Subscribe to view the full document.

“A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.”
Image of page 27
Image of page 28
  • One '14
  • Brand, DR SAMUELSON APPAU

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes