Prioritization on releasing such titles need to be

prioritization on releasing such titles need to be considered as the next gaming console
generation is ongoing. Therefore, the consultant team proposes that these products have to be
revitalized by creating a subscription service where the gamers can access classic Nintendo
games from the earlier versions both form Wii, and Wii U. A high subscription number can be
guaranteed by this.
The business can be expanded and current products are revitalized when smart devices
are introduced. Consultants have identified Wii Fit as one such product. This opportunity can be
pursued for both the future and existing gaming consoles. Dena, their mobile development
partner should prioritize this so as to help in the development of such functionality (Cobin,
2015).
Donkey Kong, Pokémon, and Mario drove Nintendo to success by developing a global
brand that both the older and young generation are attracted to and enjoy. This can be exploited
by Nintendo who can use their character IPs through the extension of the merchandise’s product
lines. This can also be referred to as a “collector’s item” for the individuals who value the brand
very much. Amiibo, a product already launched by Nintendo, offers the chance to include
characters and give in-game extras that allow the gamers to personalize their experience. This
concept should be explored and extended further by Nintendo by including the merchandise with
software that can increase the value that the company wishes to focus on and develop to the
“customer experience”.
Conclusion
In conclusion, this report has offered various analyses of the company including industry
analysis, strategic analysis, competitor, macro-environmental, and company. The main
competitors have been Sony and Microsoft. As the competition grows stiff, Nintendo has to
develop other ways to remain relevant in the market by developing strategies based on the
market research that they have done. It would be better if Nintendo can be able to utilize the
financial potential of the character IP rights in the short term. The continuation of the Amiibo
concept and increases in merchandising may provide funds for R&D to continue to develop VR
which is the new face of the gaming technologies. Further development of the Wii Fit concept is
recommended as it is foreseen to be a major fitness trend soon.

9
NINTENDO STRATEGIC MANAGEMENT
References
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