Online Tutorial #2: How Do You Estimate A Company's Sales and Sales Growth Rate? Where Can I Find Historical Sales Figures?You can find historical sales figures at a number of sources:How Do I Projected Future Sales Growth Rates?Case Study: Gateway, Inc., as of April 21, 2000 As we discuss at length in the book, sales growth is often the value trigger that has the greatest impact on shareholder value. This session focuses on where you can find historical sales figures and projected sales growth rates. We will use Gateway, Inc., as of April 21, 2000, as a case study.* Company web sites. Often, you can find detailed information on past historical results on a company's own web site. For example, Gateway has a large Investor Relations web site, which can be accessed here. Clicking on the link that says Quarterly Information on the left hand side will bring up a list of quarterly earnings releases. Each release also contains a link that says "Click Here To View Financial Charts." This will provide quarterly and year-to-date financial data, including historical sales. * SEC filings. Investors can obtain a company's annual audited data, and quarterly updates, at numerous web sites, including: * SEC's EDGAR database. There is a tutorial on how to use this free service on this page. You can find the most financial data on the forms "10-K" and "10-Q", which contain annual and quarterly data. * Freeedgar. This free-for-basic-access service offers a convenient search feature and allows you to download only the portion of the 10-K or 10-Q that you need.* Value Line Investment Survey. Value Line offers online subscriptions that offer historical and projected quarterly and annual sales data. Value Line is available through both print and online subscriptions, and is often available at your local library.While this is harder to get, you can start your search for a company's projected sales growth rates in a number of places:* Company web sites. With the advent of Regulation Fair Disclosure (FD), companies are no longer allowed to selectively disclose information to favored analysts. Thus, companies are increasingly publishing their "guidance" on future financial metrics when they report quarterly earnings. Searching a company's investor relations web site may prove fruitful.