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To make it at home along with product they can buy

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to make it at home along with product they can buy and use.According to Segmentation by geographic, Starbucks offer more than 31000 stores acrossthe world (statista ,2019) and 39 stores in Australia (statista,2019.(2.4.2Target marketing strategy:Targeting is the process of evaluation by selecting one or more interested segments ofmarketing. Starbucks targets market is office workers from middle income to high incomewho prefer to buy premium quality products. The Starbucks groups is trying to make the cafefor the customers to relax, gather and interact with friends, family members and othercustomer too. Therefore, they should carefully need to provide high quality and meet greatexpectations. Moreover, by considering the market as a single segment, they created andmaintained the marketing through practicing the undifferentiated marketing strategy; byattaining the strategy the cafe grows throughout the years.2.4.3PositioningThe location of the cafe is in Brisbane City. The position of the cafe depicts that allcompetitors near Starbucks are almost same in social trends and economic. Starbucks to bea front runner in this competitive market it is important for the company to review theconsumers choose their cafe. Consumers are ready to pay on better quality products. Herethe biggest competitor of Starbucks is the coffee club, both are fighting to reach the topposition in the coffee market. However, the coffee club have 296 store and Starbucks only39 stores. Starbucks also competes with other kind of coffee store like Gloria jeans coffeeand Merlo coffee roasters. Therefore, the competition between the Starbucks and otherscoffee outlet are very high, since each store provides different tastes and different segments.2.4.4 Importance of Performance MatrixStar bucks has a good attention of many big companies around the world due to it is eyecatching performance. Many major companies are interested in working with Starbucks,which brings a hope of spreading the root in the world market. Furthermore, the income ofthe Starbucks increased 3 percent to 2.5 billion (report 2008). Compared to $2.4billion(report 2007). The company operated 39 stores in Australia7
Concentrate HereKeep up the Good WorkLow PriorityPossible Over-skill2.5 Sustainable MarketingAny company that can sustain through the competitive 21st century is the winner. There aremore and more people care about the environment, this may affect on their choice. They willtend to prioritize and favor products that they know they are not directly polluting the planetwhen consuming a coffee cup.Therefore, business try to achive sucessfully the triple bottom line, which include economic,social and environment aspect. Becausemeasuring your business by using the triple bottomline is one of the best markers of how sustainable your business is, and how profitable itreally is. (Alex Chamberlain, 2020(Starbucks tries to improve their social bottom line by improving the lives of farm workers

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