There is a communication message “A great day begins with a Good Night and Good Morning” which is leveraged across all marketing channels to great effect. There also some new concepts for new product such as: o "Think outside the bubble": Be Bold, Be Original, Be Different, Be Yourself. o "A good spirit in a good body." o "For the out-of-the-ordinary individuals who like to challenge themselves.
3.2 ANALYSIS SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS 3.2.1 STRENGTHS For we know, F&N is an extremely recognizable company. Popularity is one of its superior strengths that is virtually incomparable. F&N is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Some people buy F&N not only because of its taste, but because it is widely accepted. Overwhelming is the best word to describe F&N's popularity. F&N ‘s popularity has been constantly growing over the years and the possibility that there is still room to grow. Money is another thing that is a strength of the company. F&N deals with massive amounts of money all year. Like all businesses, F&N had their ups and downs financially, but they have potential and done well in this compartment and will continue to do well and improve. The money they are earning is substantially better than most beverage companies. With that money, F&N put back into their own company so that they can improve and provide good products to the customers. Customer loyalty is an another strength that is very important to F&N. From 80% of profit they earned, there is 20% come from their loyal customers. This is an Strengths Weaknesses Internal -Popularity -well known -branding obvious and easily recognized -A lot of finance -customer loyalty -International Trade -Word of mouth -lack of popularity of many F&N ’s brands -Most unknown and rarely seen -result of low profile or non-existent advertising -health issues Threats Opportunities External -changing health-consciousness attitude -legal issues -Health ministers -competition -many successful brands to pursue -advertise its less popular products -buy out competition. -More Brand recognition
improbable feat because many people and families are extremely loyal to F&N for many years. Therefore, customers will continually purchase these products from F&N and will probably do so for a very long time. With F&N’s ability to sell their product all over the world, customers will continue to buy what they know and what they like…F&N products.
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