become so powerful that it can be used without the company name. The update to the logo that happened in 1994 didn’t change much to the look, they just added a black outline to the ‘C’. The colours used in the logo are mainly red and yellow. These colours are typically depicted as flames in my opinion. Red is usually associated with fire and blood, which I think means energy, power, determination, and love. It is a very intense colour that enhances human metabolism and raises blood pressure [ CITATION Unk151 \l 1033 ]. Since the red is a very bright colour, it catches the eyes of fans and really makes them stand out. The other colous in the logo, yellow, is also a bright and energy filled colour. It produces a warming effect, arouses cheerfulness and stimulates mental activity [ CITATION Unk151 \l 1033 ]. This is a great colour 0919580 2
for a hockey team as you want the fans to be in a cheerful mood and keep their eyes on your team. With the new logo having a black outline, I believe this creates a more powerful image. Black is a very prestigious colour which can be associated with fear, but it can also make other colours stand out more[ CITATION Unk151 \l 1033 ]. The black outline on the newest version of
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