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Chapter 04 - Ethical and Social Responsibility in Marketing169. What is the difference between standard charitable contributions and cause marketing? 170. MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. Master Card gives a modest percentage of charges on their credit cards to the institutions. What is this called, and how does it affect cardholders' behavior? 171. What are the five steps in a social audit? 172. Research on unethical consumer behavior such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What, then, influences this behavior? 4-55
Chapter 04 - Ethical and Social Responsibility in Marketing173. Starbucks continually emphasizes its commitment to corporate social responsibility. The Starbucks Corporate Social Responsibility Report, titled "Living Our Values," focused on six topical areas. Name and describe each area. 4-56
Chapter 04 - Ethical and Social Responsibility in MarketingChapter 04 Ethical and Social Responsibility in Marketing Answer KeyMultiple Choice Questions1.(p. 91)Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its A. development of a low-carb beer.B. annual sponsorship of the Super Bowl.C. exclusive use of ingredients from American manufacturers and suppliers.D.alcohol awareness and education programs.E. commitment to maintaining the lowest prices possible without sacrificing taste.Anheuser-Busch has worked to convince people not to abuse its products. It acts on what it views as an ethical obligation to its customers and the general public with its alcohol awareness and education programs.AACSB: 2LL: 2Learning Objective: 04-01 Explain the differences between legal and ethical behavior in marketing4-57
Chapter 04 - Ethical and Social Responsibility in Marketing2.(p. 91)Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with __________, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being. A. utilitarianismB.social responsibilityC. Consumer Bill of RightsD. the BBB merchant pledgeE. cause marketingSocial responsibility means that organizations are part of a larger society and are accountable to that society for their actions. Its massive recycling effort is an example of social responsibility.AACSB: 2LL: 3Learning Objective: 04-01 Explain the differences between legal and ethical behavior in marketing3.(p. 91)The Family Talk About Drinkingguidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of A. consumerism.