July 15 th , have each division to meet to make recommendations as well as a guideline for what they need and how they will run.
9 July 30 th , creation of system that track influence of social media post as well as customer loyalty and reorder rates. July 31 st , finalize pricing for products and create logo and design of basket and boxes August 1 st , roll out social media marketing design and post August 3 rd , create a list of potential customers who have shown interest via social media activity and display current product line items. August 15 th , develop a plan for customized baskets, new products added, and themed basket options and run analysis based on the feedback and current market demand September 1 st , send surveys to customers who have ordered to gauge interest of a long-term relationship and possible reorder as well as what they would want to purchase in the future. By December 31 st , conduct an analysis to see what was the rate of reorder and this will be ran by marketing managers for each segment provided to the chief marketing officer who will compile data and present to president and board of trustees. By March 15, based on months of feedback and research and development team analysis roll out new products, create online advertisement, rollout new social media and other media channel advertisement to target each select group. This will involve the team leaders feedback, marketing managers, and the chief marketing officer. By end of May, analysis the new product line item sales, the influence of new advertisement on different target market segments and new customer who have purchased from company. By June 1 st , creation of new budget for the next fiscal year. Yearly meeting to recreate new fiscal objectives and goals based on analysis of last year’s results. The chief marketing officer and chief financial officer is in charge of this task with input from managers and team leaders and president. VII. Performance Evaluation A. Performance Standards and Financial Controls a comparison of the planned performance standards and actual performance with be included before new implementation of new fiscal year objectives and goals. The following performance standards and financial controls are recommended: Starting off we want a 5 percent increase of sales due to social media or online influences per month.
10 Establishing a sales quota of $450,000 on average per month for at least the first couple years with hopes of that number to increase after brand presence increasing. Reducing customer wait time by 5 percent from initial business roll out Reduce the amount of negative reviews by 10 percent pf the previous year Reduce expenses by 15 percent due to relationships with vendors Analysis of customer feedback, advertisement on all channels, and research and development efforts will equal to 50 percent of our promo budget.
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- Fall '09