July 15 th have each division to meet to make

 July 15
th
, have each division to meet to make recommendations as well as a
guideline for what they need and how they will run.

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 July 30 th , creation of system that track influence of social media post as well as
customer loyalty and reorder rates.
 July 31
st
, finalize pricing for products and create logo and design of basket and
boxes
 August 1
st
, roll out social media marketing design and post
 August 3 rd , create a list of potential customers who have shown interest via
social media activity and display current product line items.
 August 15 th , develop a plan for customized baskets, new products added, and
themed basket options and run analysis based on the feedback and current
market demand
 September 1 st , send surveys to customers who have ordered to gauge interest of
a long-term relationship and possible reorder as well as what they would want to
purchase in the future.
 By December 31
st
, conduct an analysis to see what was the rate of reorder and
this will be ran by marketing managers for each segment provided to the chief
marketing officer who will compile data and present to president and board of
trustees.
 By March 15, based on months of feedback and research and development team
analysis roll out new products, create online advertisement, rollout new social
media and other media channel advertisement to target each select group. This
will involve the team leaders feedback, marketing managers, and the chief
marketing officer.
 By end of May, analysis the new product line item sales, the influence of new
advertisement on different target market segments and new customer who have
purchased from company.
 By June 1
st
, creation of new budget for the next fiscal year.
 Yearly meeting to recreate new fiscal objectives and goals based on analysis of
last year’s results. The chief marketing officer and chief financial officer is in
charge of this task with input from managers and team leaders and president.
VII. Performance Evaluation
A. Performance Standards and Financial Controls
a comparison of the planned performance standards and actual performance with be
included before new implementation of new fiscal year objectives and goals. The
following performance standards and financial controls are recommended:
 Starting off we want a 5 percent increase of sales due to social media or online
influences per month.

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 Establishing a sales quota of $450,000 on average per month for at least the first
couple years with hopes of that number to increase after brand presence increasing.
 Reducing customer wait time by 5 percent from initial business roll out
 Reduce the amount of negative reviews by 10 percent pf the previous year
 Reduce expenses by 15 percent due to relationships with vendors
 Analysis of customer feedback, advertisement on all channels, and research and
development efforts will equal to 50 percent of our promo budget.