Refer to college entertainers the entertainers

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108. Refer to College Entertainers. The entertainers' showcases are examples of: a. sampling b. event sponsorships c. frequency programs d. reminder advertising e. product placement ANS: A Sampling is a promotional program that allows the consumer the opportunity to try a product or ser- vice for free. PTS: 1 REF: 283 OBJ: 18-2 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: College Entertainers 109. Refer to College Entertainers. The entertainers and agency representatives engage in _____ in the Mar- ketplace.
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110. Refer to College Entertainers. The student activity board members who attended a NACA convention were approached by a talent agent who represents a group of comedians who have been known to use profane language in their routines. Several of the college students told the agent that type of language would not be welcome at their college. The agent promised the group that the comedians were able and willing to perform an act that the students could bring their grandmothers to see without being em- barrassed. In this example, the agent was: PTS: 1 REF: 290-291 OBJ: 18-6 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: College Entertainers 111. Refer to College Entertainers. The student members might agree to pay lodging and travel expenses in return for the entertainer reducing his or her fees by $100. This is an example of: PTS: 1 REF: 291 OBJ: 18-6 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: College Entertainers NARRBEGIN: Advanced Bionics Advanced Bionics Advanced Bionics is a global leader in the development of implantable, high-tech neurostimulation devices used to treat deafness and chronic pain. Just two-and-a- half years after introducing its new stimulators, the firm is doing $200 million in domestic sales.
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How has Advanced Bionics been so successful? Its success can be attributed to its outstanding products and to three aspects of its sales approach. First, Advanced Bionics hired the right talent for its sales force. Companies tend to use experienced sales reps—often hired away from competing compan- ies—to sell new medical devices. This can be very expensive since experienced reps generally expect as much as $200,000 in annual income. So when Advanced Bionics brought its medical device to mar- ket, it hired people with no experience selling medical devices and turned them into sales reps. Hiring
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