Such reviews help vendors boost their standing on online marketplaces Brushers

Such reviews help vendors boost their standing on

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involves paying people by vendors to pretend to be customers and write positive reviews. Such reviews help vendors boost their standing on online marketplaces. Brushers are typically paid the cost of the products they order plus a fee. Brushing fees are typically in the 5 RMB 10 RMB range (US$0.8-US$1.60) per transaction 62 . The brushers use the money paid by the vendor to place orders. Vendors ship boxes that are empty or filled with items of little value. The brushers also write highly positive reviews of the vendors and their products 63 . A vendor was reported saying that he saw fake orders as the only way for his products to be seen 64 . Based on interviews with online vendors, logistics companies, and people faking Internet traffic for e-commerce sellers, Financial Times estimated that in some category, fake
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