They also open for contact to giving sponsorship for any chosen event They also

They also open for contact to giving sponsorship for

This preview shows page 27 - 30 out of 35 pages.

about the product. They also open for contact to giving sponsorship for any chosen event. They also use a media social platform such as WhatsApp, Facebook, E-mails to contact with the loyal customer or to gain any positive or negative feedback from customer. The media are very helpful to contact with their customer by giving a news about latest event or the coming out product like a special flavour or interesting designing.
Image of page 27
Step In Developing Effective Marketing Communication 1. Identify the Target Audience 2. Determining the Communication Objectives 3. Designing a Message 4. Choosing Communications Channels and Media 5. Selecting the Message Source 1. Identify the Target Audience A marketing communicator starts with a clear target audience in mind. The audience may be current users or potential buyers, those who make the buying decision or those influence it. The audience may be individuals, groups, special publics, or the general public. The target audience will heavily affect the communicator’s decision on what will be said, how it will be said, when it will be said, where it will be said, and who will say it. For the 100PLUS product, basically target market and target audience will be the same. “What will be said” is what is the product will sale such as A Citrus Twist, Berry Dynamo, Juiced-Up Body, Blackcurrant and many more. “How it will be said” is the way that F&N company deliver the message of the customer about 100PLUS product which is has five major strategies as mention before. Next for the “when it will be said” is the time where those customers consume the isotonic product of 100PLUS is it during sport day, sickness person who look for energy and many more situations. Then, “where it will be said” is actually where the 100PLUS isotonic drink will be sale at is it at mini mart, supermarket, or at restaurant. The last target is come with “who will say it” is who will drink 100PLUS isotonic drink, for example, kids and teenage whose love fruit flavour, adults or senior citizen who need energy to make a daily routine. 2. Determining the Communication Objectives Marketers must determine the desired response. In many cases, they will seek a purchase response. But the purchase may result only after a lengthy consumer decision-making process. The marketing communicator needs to know where the target audience now
Image of page 28
stands and what stage it needs to be move with any of six-readiness stage. The stages consumers normally pass through on their way to making a purchase which is awareness, knowledge, liking, preference, conviction, and purchase. For the 100PLUS, the will be more awareness to giving a knowledge about the company such as adverting at television, newspaper and radio. Therefore, this isotonic drink does not need a stage of conviction because of there already loyal customer will find the product. Some people already liking and trust this drinks performance when see a feedback from others consumer which is in stage preference.
Image of page 29
Image of page 30

You've reached the end of your free preview.

Want to read all 35 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes