Airline’s Hub Airports Smart Travel Airline hub airports will be located in Los Angeles, Atlanta, and Boston, with the biggest being situated in New York City. The locations have been chosen depending on the number of people who require to air transport across international borders. From these hub airports, the airline management will cooperate with airport administration to ensure the smooth running of operations. Airline’s Overall Revenue Focus Smart Travel Airline should develop an effective revenue management strategy to maximize revenue and profits. Since the company is new in the industry, it should invest heavily
AVIATION 4 in media advertising and sales promotion to attract many potential customers. Through media advertising, the company will reach many potential customers in need of air transport and convince them to use the airline's services. Besides, sales promotion involves acquiring qualified staff to address customers’ wants while on transport. When clients are satisfied with the services, they will remain loyal to the airline and recommend its services to friends and family members. Subsequently, the organization will utilize computer models to estimate ticket prices depending on customer demand. The routes with high customer demand should attract higher rates. Contrary, the routes with low demand should have reduced prices since customers will have to wait for many hours in order to start their flights. Besides, the aircraft is divided into business and economy class. Passengers who board the business class will access delicious foods and beverages at an extra cost. However, those in the economy class will pay lower ticket prices,
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- Fall '16
- Kelly Lawton