However all possible actions will be taken to avoid any possible challenge or

However all possible actions will be taken to avoid

This preview shows page 17 - 21 out of 27 pages.

highly competitive market. However, all possible actions will be taken to avoid any possible challenge or risk before E mart is operational. 6.3 Projected Development Cost These costs would be the part of startup cost and at this stage are costs are estimated for the business set up. Setup of store(Layout) (3-4m PKR) Installments of 5 Bikes (50k PKR) 17
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Website (0.3m PKR) Legal formalities and Registration (0.3m PKR) Miscellaneous (0.1-0.2m PKR) Backup/reserves (1-1.5m) Equipment or asset 6.4 Proprietary Issues (Patents, Trademarks, Copyrights, Licenses, And Brand Names) E-mart will operate as partnership under the Partnership Act 1932 between Ahmed Qureshi and Ibtihaj Haider however from the start it will get the name registered by the Government Department of Intellectual Property Organization of Pakistan as a trademark. The service and idea of E-Mart will also be secured under copyright ordinance 1962 later amended in 2000. The Business operation license will also be obtained. 7. OPERATIONS PLAN 7.1 General Approach to Operations The services of E-Mart will involve various tasks. The following services will be included: i. Finding and purchase of the required stock ii. Online purchase iii. Home delivery iv. Walk in buying service v. Baking vi. Maintenance of data The front stage tasks will involve the online buying of grocery. Which will be offered to every customer.it will be informed to every client on their visit to the store. 7.2 Business Location E-Mart will be located in the hub of Lahore, Johor Town near expo center. Whereas the delivery service will be offered in Gulberg, Model Town, Johar Town, and Garden Town in the start. The location is of a strategic importance because it is located near 18
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emporium mall and it can attract many customers passing by. Also the land in that area is costly if purchased and expensive if rented so the cost is saved in that matter. 7.3 Facilities and Equipment The equipment for E-Mart will involve all the cleaning equipment. Bar code scanners will be kept. there will be 4 checkout counters, carts will be kept along with small baskets. Sign boards will be placed to facilitate customers. equipment’s installed in the bakery area will be oven, fridge, also the utensils needed for baking. Moreover, there will be CCTV camera installed to avoid any suspicious activity. 8. MANAGEMENT TEAM AND COMPANY STRUCTURE The basic management of E mart will comprise of the various skilled workers under the supervision of the two investing partners, Ahmed Qureshi and Ibtihaj Haider with respective roles. The business at start will be considered a medium enterprise, therefore the work force is designed accordingly. 8.1 Management Team The management team of E mart will consist of two head founder members, who will be responsible for different departments which will be allocated as follows Ahmed Murtaza Qureshi Finance HR Operations Supply chain Information Technology Ibtihaj Haider Marketing Sales Customer relations Daily operations management There will be two head managers in the E mart, the front stage and the back stage. The front stage will be responsible for all daily operations and record keeping and to look 19
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after the online orders, customer data record keeping and home delivery. Where as the
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