Which type of sale occurs when one consumer sells a

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25. Which type of sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary? A. direct-to- consumer sale B. consumer-to-consumer sale C. personal sale D. private sale E. direct marketing 26. Jon purchased an antique watch on eBay from another consumer. Which type of sale is this known as? 27. An outlet or brand whose performance confirms a low- performance expectation generally will result in _____.
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28. Rod wasn't expecting much from the painters that came to his house. True to form, they did not do a good job and confirmed his low-performance expectations. Rod is most likely experiencing _____. 29. A brand whose perceived performance falls below expectations generally produces _____. A. satisfa ction B. dissatisfaction C. nonsatisfaction D. elation E. fear 30. Kristen purchased a chair and ottoman from a national chain furniture store. After only six months, the fabric started to fade and tear in some spots. While she didn't spend much money on this chair, she did expect it to last longer than that. Kristen most likely experienced _____.
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31. When perceptions of product performance match expectations that are at or above the minimum performance level, _____ generally results. 32. Jose and his family, all Mexican by birth, went to dine at a new Mexican restaurant in Houston, which is home to many outstanding Mexican restaurants. They were expecting authentic Mexican food, and they got it. They most likely experienced _____. 33. Which of the following means that the consumer is enthusiastic about a particular brand and is somewhat immune to actions by competitors? A. satisfa ction B. commitment C. market maven D. brand leverage E. brand fanatic
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34. Pam and her friends ate at a new Italian restaurant, and the food, service, and ambiance exceeded their expectations. They all decided that this was the only Italian restaurant they will ever go to again in their town. This is an illustration of _____.
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  • Fall '12
  • Pantel
  • Marketing, d., c., E., WOM, E. consummatory

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