Provided 3 substantial recommendation for achieving competitive

Provided 3 substantial recommendation for achieving

This preview shows page 5 - 8 out of 20 pages.

Provided 3 substantial recommendation for achieving competitive advantage. (20-18) Logical discussion of findings. Provided 2 substantial recommendation for achieving competitive advantage. (17-14) Logical discussion of findings. Provided 1 substantial recommendation for achieving competitive advantage. (13-9) Logical discussion of findings. No substantial recommendation for achieving competitive advantage. (8-4) No discussion of findings from the study. (3-0) 20 TOTAL 100 PREPARED BY: Cornie Chong Chu Le 5
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BBDS2063 WAREHOUSE & DISTRIBUTION CHANNELS – FINAL E- ASSESSMENT– 2019/20 Q1: DISCUSS THEIR WAREHOUSE PLANNING. ANSWER: 1.0 Warehouse planning Warehouse planning is how the company choose the appropriate equipment and determine layout based on its stock level and customer service level. An optimal layout, warehouse structures and picking strategies are helping the company to reduce the logistics cost and transit time in order to increase the customer’s satisfaction. 1.1 Smart distribution centre Smart distribution centre is a facility that function via warehouse management system by alternative the humans’ perform which using automated and interconnected technologies (such as artificial intelligence, computer etc) to complete the common warehouse operations (Lowe, 2019) . Puma’s distribution centre is actually an order fulfilment centre that has an advanced automation with AutoStore warehouse robots and Warehouse Management System which located in Torrance, California which to store different line of products which includes apparel, accessories, footwear and others. It also acts as an assembly facility which provides a labelling and packaging service (Bastian Solutions Inc., 2017). Puma’s precedence were clear. Puma wants to improve its service to customers, extending from expanding its online product range to providing faster order delivery. The team evaluated several automation options While working with system integrator and a third-party logistics provider which is Bastian Solutions Inc. The warehouse has an automated scanning system that records all inbound items for the arrival shipments, then label and assign the items to the correct location and moved. Inventory items will be transported to the labelling area by automated conveyor, in which a unique identifier will be added to each unit, specifying the SKU, quantity and shelf location (Get Daily Logistics Manager News, 2019) . Puma’s distribution centre is controlled by the warehouse execution system(WES) which is a hybrid software system where a warehouse control system(WCS) shares function from a traditional warehouse management software(WMS) (Bastian Solution Inc., n.d) . The WES is designed to be interchangeable and modified to suit any situation according to Puma’s requirements. WES’s dynamic optimisation of real-time input enables highly automated PREPARED BY: Cornie Chong Chu Le 6
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BBDS2063 WAREHOUSE & DISTRIBUTION CHANNELS – FINAL E- ASSESSMENT– 2019/20 facilities to organise both labour and equipment as it turns out that the system has clear
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