In the article how multinational should be planning

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in the market for an extended period and ensure they achieve their set goals and objectives. In the article How Multinational should be Planning for Brexit , the authors foresee the strategy that multinational corporations are planning to exit the European Union and how others are preparing for how they will change doing their business in that market. They predict how corporations are planning Brexit where minorities of businesses are noted to be ahead in their preparation and planning for a market strategy regarding Brexit. The firms are noted to be unprepared for the UK market strategy where they are reluctant with their planning. Markedly,
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Surname 2 companies are pointed out to be taking a wait-and-see mode where they are waiting to get enough information so that they start planning. Similarly, they are found to be failing to take into account the spillover effects of Brexit, and their targets are set using historical data, which may be misleading to them. Most companies are not having any plans since they are worried that Brexit is leading them in a price war with some rivals while others are worried that the competitors will change their offerings to meet their customer needs. Significantly, the author sees a strategy that poses numerous challenges for firms and their opportunities. However, they
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