Marketing sales logistics accounting finance public

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Marketing Sales Logistics Accounting Finance Public relations Other consumer-contact personnel Page 625 Geographic organization Area market specialists Product or brand manufacturing organization Hub and spoke system Page 626 Product managers’ interactions Vertical product team Triangular product team Horizontal product team Product teams Brand-asset management team (BAMT) Category management Page 627 Market management organization Market centered organization Customer management organization Matrix management organization Relationships with other departments Page 629 Socially responsible marketing Brand purpose-key component noting consumers have a higher…. Page 630 Corporate social responsibility Firms of endearment Page 631 Legal behavior Ethical behavior Social responsibility behavior Page 633 Consumption philianthropy Sustainability
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Page 634 Socially responsible business model Cause related marketing Corporate societal marketing (CSM) Page 635 Cause Marketing Benefits and costs Cause marketing can (a) build brand awareness, (b) enhance brand image, (c) evoke brand feelings…. Page 636 Designing a cause program Page 638 Social Marketing Cognitive campaigns Action campaigns Behavioral campaigns Value campaigns Page 639 Social Marketing Planning process Page 640
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