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372.Explain what an unsought product is and give some examples. 373.The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blue-ray. What type(s) of consumer product is this movie? Explain your answer. 374.Define derived demand and provide an example NOT included in the text. 375.What categories of products are classified as business support products? Give an example of each category. 376.Describe the three ways services can be classified.
377.Services incorporate the four I's of product marketing. How would each of these four elements apply to a stock brokerage service? 378.What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility? 379.What is the difference between intangibility and inseparability of services? 380.Characterize the difference between a product line and a product mix. Give an example of each. 381.Describe the different ways to define a product as new. 382.Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.
383.What are the eight marketing reasons for new-product failures? ThirstyDog!ThirstyCat!Ad384.The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure. 385.Identify and describe each stage in the new-product process in the correct order. 386.What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?
387.How could a firm use a test market in its new-product process? 388.Explain why NOT all products can use test markets.
9 Key1.(p. 212)Advertising Age named its CEO Marketer of the Decade, Fortune rated it as the world's most admired company and Bloomberg Businessweek perennially identifies it as the most innovative company in the world. This firm is Steve Jobs was named Marketer of the Decade, Fortune rated Apple Inc. as the world's most admired company and Bloomberg Businessweek perennially rates Apple as the most innovative company in the world.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: RememberKerin - Chapter 09 #1Learning Objective: 09-05 Describe the factors contributing to the success or failure of a new product or service.Level of Difficulty: 1 EasyTopic: Chapter Opener: Apple2.(p. 212)The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to