Vertical conflict between different levels on the same channel Horizontal

Vertical conflict between different levels on the

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Vertical conflict- between different levels on the same channel Horizontal conflict- among firms in the same level of the channel
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Multichannel- conflicts caused by a multiple channel design Legal/Public policy issues in channel Exclusive dealing- supplier required channel members to only sell it products or restrict distributors from selling directly competitive products. Typing agreements – rsupplier equires a distributor that is purchasing some products to buy other from the supplier. Full line forcing Refusal to deal What is retailing The distribution process of a retiler purchasing goods or services and selling them to the customer What are the different type of retailers Self service- Few or no service to shoppers Full service- Full range of services Limited Service- Limited numbr of services to shoppers - Department stores -Chain stores -Supermarkets -Discount retailers -Warehouse retailers -Franchises -Malls and shopping centers Online retailing -Catalog retailing -mobile - What is wholesaling All activities involved in selling oods and services to those buying for resale or business use. A wholesaler is a firm engaged primarily in wholesaling activity. Types of wholesalers Merchant wholesaler Broker and agent Manufactueres and retailers branches and offices
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Full-service wholesalers - Wholesale merchants -Ind ustrial distributors Limited service-wholesalers -Cash and carry (sell only to buyers who call on them, pay cash for merchandise and furnish their own transportation for merchandis) -truck wholesalers (truck jobbers) (small warehouse which they stock their trucks for distribution to retailers -Drop shippers (desk jobbers)(own merchandise but don’t physically handle, stock or deliver)
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