McDonald’s decides to carry out the proposed price increase. Are you happy with McDonald’s decision? Explain why or why not. 3.Suppose that you are a marketing research analyst working on a report on the Australian car market. To understand Australian consumers’ interest in different car brands, you start by looking at the google search volume for major brand names Toyota, Honda and Volkswagen. Go to Google Trends website () and compare the google search volume for these 3 differentcar brands in Australia from 2004 to the present. Are there any trends? From this information, what can you infer about the performance of these brands in the Australian market? (Hint: when you search for these terms on google trends, make sure that you restrict the location to “Australia”).
4.What is syndicated research? Give two examples of syndicated data from the lecture
You've reached the end of your free preview.
Want to read both pages?
- Fall '16