Infrastructure and strategies regional land policy

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Infrastructure and strategies Regional land policy and legality Transportation Stability of local government policy Urban economy Difference between the growth of property price and salaries Figure 4-9 Comparison of the average weight and importance weight of attributes (the third level) under the regional competitiveness for measuring the competitiveness of property developers in China 0.512 0.565 0.587 0.631 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 Population factor Urban economy Infrastructure & strategies Importance weight Mean weight
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94 The following figure 4.9 represents the average weight and importance weight of attributes at the third level under the regional competitiveness. Three factors like population factor, urban economy and infrastructure & strategies are used to measure the developers‘ regional competitiveness. The weight of all of the three factors are lower than the average weight, since the regional competitiveness are not the key factor in evaluation the developers‘ competitiveness as discussed above. Infrastructure & strategies are the most important factor among the three factors. Under the infrastructure and strategies, there are three sub-level factors including regional land policy and legality, transportation, and stability of local government policy. Urban economy is another important factor under the regional competitiveness, which also have a key factor different between the growth of property price and salaries. 4.3 RATING DEVELOPERS BASED ON ATTRIBUTES Having established the importance weights, the next step was to evaluate the ―case study‖ property developer (i.e. Company A) against each attribute. As discussed in the previous chapter, a series of questionnaires were designed to collect information regarding the performance of the developer in terms of: human resources (Questionnaire A1-1); finance (Questionnaire A1-2); land development (Questionnaire A1-3); design, planning, and research and development (RD) (Questionnaire A1-4); construction and project management (Questionnaire A1-5);
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95 sales performance (Questionnaire A1-6); information technology (Questionnaire A1- 7), general management (Questionnaire A1-8); overall staff satisfaction (Questionnaire A2); and customer satisfaction (Questionnaire A3). Table 4.4 summarises the Results Company a scored for each competitive factor, criterion and attribute. Company A scored highly on financial competency (0.6414) followed by management competency (0.6249) and market share (0.5426). Among all competitive criteria, Company A scored highest in two criteria under the factor of financial competency: financing ability (0.3265) and asset growth ability (0.3149). At the attributes level, Company A scored highest in ―customer satisfaction with quality‖ (0.5157) and ―actual product quality over expectation‖ (0.5157). Table 4-4 Survey results of the rating of Company A against each competitive factor, criterion and attributes Factors (Level 1) Criteria (Level 2) Attributes (Level 3) COMPANY A Score Code Name Code Name Code Name A Management competency 0.6249 A-1 Strategic Mgt 0.0824 A-1-1 Corporate concept and vision 0.0263 A-1-2
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