Organizations purpose for being provides boundaries

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Organization’s purpose for being Provides boundaries & focus Answers ‘What do we provide society?’ © 1995 Corel Corp.
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87-35 Mission of FedEx Mission of FedEx FedEx is committed to our People-Service-Profit philosophy. We will produce outstanding financial returns by providing total reliable, competitively superior, global air-ground transportation of high priority goods and documents that require rapid, time-certain delivery. Equally important, positive control of each package will be maintained using real time electronic tracking and tracing systems. A complete record of each shipment and delivery will be presented with our request for payment. We will be helpful, courteous, and professional to each other and the public. We will strive to have a completely satisfied customer at the end of each transaction.
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87-36 Sample Mission - Merck Sample Mission - Merck The mission of Merck is to provide society with superior products and services - innovations and solutions that improve the quality of life and satisfy customer needs - to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return
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87-37 Mission of the Hard Rock Café Mission of the Hard Rock Café To spread the spirit of Rock ‘n’ Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, contributing member of our community and offering the Hard Rock family a fun, healthy, and nurturing work environment while ensuring our long-term success.
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87-38 Factors Affecting Mission Factors Affecting Mission Mission Philosophy & Values Profitability & Growth Environment Customers Public Image Benefit to Society
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87-39 Mission/Strategy Mission/Strategy Mission - where you are going Strategy - how you are going to get there; an action plan
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87-40 Strategy Strategy Action plan to achieve mission Shows how mission will be achieved Company has a business strategy Functional areas have strategies © 1995 Corel Corp.
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87-41 Strategy Process Strategy Process Marketing Decisions Operations Decisions Fin./Acct. Decisions Company Mission Business Strategy Functional Area Functional Area Strategies
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87-42 Strategies for Competitive Strategies for Competitive Advantage Advantage Differentiation Cost leadership Quick response
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87-43 Competing on Differentiation Competing on Differentiation Uniqueness can go beyond both the physical characteristics and service attributes to encompass everything that impacts customer’s perception of value
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87-44 Competing on Cost Competing on Cost Provide the maximum value as perceived by customer Does not imply low value or low quality
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87-45 Competing on Response Competing on Response Flexibility Reliability Timeliness Requires institutionalization within the firm of the ability to respond
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87-46 OM’s Contribution to Strategy OM’s Contribution to Strategy Response (Faster) Quality Product Process Location Layout Human Resource Supply Chain Inventory Scheduling Maintenance
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