A us licensor can try to prevent a licensee from

Info icon This preview shows pages 22–24. Sign up to view the full content.

View Full Document Right Arrow Icon
68. A U.S. licensor can try to prevent a licensee from voiding its contract and using what it has learned to create a competitor by: a. using lawyers from both countries to write the licensing agreement. b. insisting that all licensees have a published code of ethics. c. having the licensee pay a fee for the use of the manufacturing process, trademark, patent, or other proprietary knowledge. d. locally registering patents and trademarks to the U.S. firm -- not the licensee. e. avoiding the use of any patents and trademarks. ANS: D Even with lawyers writing it and a code of ethics, there is nothing to prevent a licensee from voiding the contract. Licensees typically pay a fee or a royalty to the licensor. Without patents and trademarks, protection becomes almost impossible. PTS: 1 REF: 64 OBJ: 05-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective
Image of page 22

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
69. Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The in- vestment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of: PTS: 1 REF: 64 OBJ: 05-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 70. Patch Products is an Australian company that has given permission to several Latin American compan- ies to manufacture and market its patented Spanish/English children's frame tray puzzles. Because Patch uses licensing as its global marketing strategy, it: PTS: 1 REF: 64 OBJ: 05-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy
Image of page 23
Image of page 24
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern