efforts on that particular segment of the individual social media platform users at a much lower cost. $3000 Update Website Every 30thof each month from July 2017 to July 2020 IT Manager In order to drive more people to the online site, consistently update and promote the contents of new information and teaching activities to the website. The students can find learning resources at new-add sessions and share their feedback directly on the comment session of the site. $100 Sponsorship With Communities 17th July on 2017-30th December on 2018 Marketing Manager Being sponsors to the local communities and student associations in universities helps Atlas Education raise awareness of the organisation, build the brand positioning. The sponsoring activities can increase the efficiency of advertising communication and have a positive impact on consumer attitude. $10000 Conduct Customer Surveys/ Feedbacks Each 30th of Months from July 2017 to July 2020 Customer Service Manager Collect the feedback periodically from the customers and analyse them. It is useful to acquire insight into how customers are feeling about the service that Atlas Education provides. Based on the result of the survey, improvements can be adapted to solve the dissatisfaction and problems. $1000
P a g e 29 | 35 MKTG 1501: Introduction To Marketing –Marketing Plan Part A & B English Salon Every weekend from July 2017 to July 2020 Course Director Holding the English Salon in different universities can enhance the students, who are the majority of the target market, to have trial classes and preferences on Atlas Education compared to the competitors. $7000
P a g e 30 | 35 MKTG 1501: Introduction To Marketing –Marketing Plan Part A & B 11.0 Marketing Budget
P a g e 31 | 35 MKTG 1501: Introduction To Marketing –Marketing Plan Part A & B 12.0 Controls & Contingencies Strategy Control Contingencies Setup Official Website In order to measure the success of this action, the amount of visitors to the website would be analysed fortnightly. There should be at least 100 visitors at the first week. Add a link on the Facebook site in order to increase the visibility of official website. Email marketing would be considered to use and the IT manager will keep optimizing the page technically to ensure its stability and safety. Grand Opening Check if the amount of people sign up at the first week reaches 100 and the increases in brand recognition. Have more advance publicity and make this activity post on the newspaper. Giveaway would be prepared for the people who attend this activity. Opening Sales Promotion Calculate the total profits at the day and whether the sales increase 10% at the first month. Consider increasing the discount and the frequency of sales promotion to win the customers from competitors. Early Bird & Referral Promotion Calculate profits and discounts given at every end of the month Print Advertising Check the amount flyers and brochures left to ensure at least 500 print advertisements given out at the first quarter after opening day, and the brand awareness should have a significant uptick.