Most of the time liking or disliking of consumer

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Most of the time liking or disliking of consumer towards the advertisement of the product influence consumers buying behavior. The emotional reaction created by the ad of the product advertised, effects the consumer behavior. Marketers should make more inspired advertisement to satisfy customers. There should be ethics in advertising and two-way communication. As supreme number of customers are influenced by social and personal factors, so marketers should create such advertisement to satisfy them. The quality of advertisements should be attractive and good because it keeps great impression on the consumers mind (G. SONKUSARE, 2013). The article aimed to highlight the importance of advertisements on consumer behavior. The study shows how the consumers respond to the advertisements companies run on the televisions. Advertisements play an important role in selling the products. It is found that price discounts have an important place in buying decision, and sponsorship has a negative effect on buyers. The most important fact is that the online advertisements influence the buying decisions of the consumers. Consumer behavior and advertisements are active fields, in terms of practice and scientific training. Advertising research styles have involved and advanced, partly through the influence of improved technology and access to advanced theories and methods (DINU, 2012) . The article is about the effect that advertising expenditures have concerning which products consumers include in their buying process. Advertisements have effect the consumers in a sense that they raise consumer awareness about the product which in turn increase present and future sales. The results of the study show that the awareness process can be notably speed up by the level of advertisements shown on the televisions. Our study shows that in markets with recurrent new product entry, advertisements play an important role and it is a tool that firms use to accelerate their sales. Advertising the brands is used as a substitution for the existence of the firm in the market, to approximate initial awareness of a product. At times consumers don’t forget a product, even if it is not broadcast in a long period of time. The lack of data stopped us from studying such effects of advertisements which are important in some areas (A. BARROSO AND G. LLOBET, 2011). It is expected that in coming years advertisers will shift and spend millions in internet advertising rather than spending money more on TV, print ads and other traditional advertising media. With the hurried growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Either its communication, entertainment or information internet serves as a remedy for all their requirements. Many consumers are online every day for their personal work, but do they notice the ads, banners displayed on that webpage, and most important their recall value. The Internet make consumers more governor in retrieving information on products and services. There are several factors that contribute in pulling consumers for online content. It
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