Uniqlo also provide free shipping on all orders Place Following is the

Uniqlo also provide free shipping on all orders place

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Uniqlo also provide free shipping on all orders. Place: Following is the distribution strategy of Uniqlo: Uniqlo sells through its speciality stores in almost all major cities throughout the world. Apart from that it sells online through its own website. The company currently operates 1920 stores throughout the world. Some of the countries of operation are India, Australia, Canada, China, France, Germany, Hong Kong, Macau, Indonesia, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Spain, Taiwan, Thailand, UK etc. Uniqlo have an Inventory control team that monitors the store stocks on an weekly basis and maintains the optimum level of inventory. At the end of the season they have a meeting with the Marketing department and do any inventory clearance sales necessary with promotional pricing. Promotion: The promotional and advertising strategy in the Uniqlo marketing strategy is as follows: Uniqlo have a customer creation team which does analysis on the customer purchase data which helps in gauging the customer preference and design promotional content accordingly. The companies growing online sales provide the team with necessary big data on the customer purchases and preferences which they use in their analysis. Celebrities like Charlize Theron advertise the brand while casually relaxing in her car wearing light Uniqlo clothes on a breezy summer afternoon. This creates a sense of lightness and casual wear for its products. Another ad campaign highlights women from different countries wearing Uniqlo clothes in their day to day life and they give a tagline “Made for All”. This ad highlights their strategy to become a global brand and appeal to the customers from different countries and ethnic group. In another Ad called “This way to Utopia” it shows youth engaged in creative dance moves which showcases the creative designs and flexibility of Uniqlo merchandise and Ads a sense of being innovative in their design and mindset. Hence this completes the marketing mix of Uniqlo.
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Uniqlo has adopted an aggressive marketing policy to increase its brand awareness in both its home country and in the overseas market. It believes in both above-the-line and below-the- line advertising and has utilized every possible marketing tool to its advantage. Its ads are shown via newspapers, magazines, hoardings, leaflets, and television. Uniqlo realizes the heavy impact of social media platforms and digital media on the consumer mindset. It sends periodic SMS to its regular customers informing them about new deals and new products. Discounts are also offered as part of the marketing process. The brand offers weekly promos to its regular customers and has divided them in terms of gender to make it more attractive.
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  • Fall '17
  • Prof. Gautam Saha

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