When setting up an online presence all of the

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13. When setting up an online presence, all of the following are necessary except A. proficiency at a word processing program. B. the ability to type. C. familiarity with HTML. D. COBOL programming knowledge. E. understanding of advertising procedure, graphics and copy. Answer: D Page: 314 14. _________________ has the primary responsibility for maintaining the accuracy, organization and functionality of the e-commerce web site which are crucial to the success of the site.
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244    Electronic Marketing 15. A(n) __________is a company that provides you with a connection to the Internet as well as related Internet-based services and choosing the right one for your e-business is crucial. 16. One drawback to using a large ISP is 17. If your ISP is also providing services to design and build your site including domain name registration, you want to make sure that A. the site is working right away. B. they pick fashionable colors for the web pages. C. the domain name is registered to your business, not the ISP. D. your competitors do not ever see your site. E. they charge by the site, not the page. Answer: C Page: 317 18. Be very careful in choosing your ISP. Per FCC regulations, you cannot change providers. 19. Traditional promotion is aimed at attracting interest to your product or service. The same is true in online promotion but
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Chapter 14 – Establishing and Promoting the Virtual Store    245
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  • Spring '10
  • n/a
  • World Wide Web, Internet service provider, a. b. c., b. c. d., C. D. E., A. B. C. D.

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