directly engage the public directly by providing environmental journalism that

Directly engage the public directly by providing

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directly engage the public directly by providing environmental journalism that is easily accessed and understood. This article gives targetted examples of organizations that manipulate scientific literature supporting anthropogenic global warming (AGW); specifically, arctic sea-ice loss and polar bear vulnerability. This example gives insight into the processes by which these organizations widen the consensus gap between ecological data and public opinion. Lee, N., Vandyke, M., & Cummins, R. (2018). A Missed Opportunity?: NOAA's Use of Social Media to Communicate Climate Science. Environmental Communication, 12 (2), 274- 283. DOI: 10.1080/17524032.2016.1269825 The present study specifically documented the extent to which the National Oceanic and Atmospheric Administration (NOAA) utilized Facebook to present climate change information to the public but neglected to invoke behavioural change in response to their findings. This study encourages the exploration of more effective uses of social media to increase certainty in scientific study. In particular, accurate information about the causes and consequences of climate change can have important impacts on the public’s behaviour.
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FACEBOOK AND CLIMATE ACTION IN CANADA 4 This study provides a specific example of the opportunity for organizations such as the NOAA to not only provide their scientific findings to an academic audience but engage in climate discourse directly with the general public. Lack of open discourse with credible sources and experts such as the NOAA results in the misuse and manipulation of their scientific findings on media and the blogosphere.
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  • Spring '12
  • LilyItali

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