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Competitive strategy 429 m5 performance management

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Competitive strategy429M5: Performance managementPart B: Strategy, mgmt control & performance mgmtModels of performance management > Operational and strategic performanceStrategicperformance is concerned with sustainable performance over time at the whole organisationallevel, over multiple time periods, taking into account strategic goals, economic conditions andthe competitive environment. Strategic performance is also concerned with product life cyclesand supply chains, and maintaining or increasing market share through competitive strategy(e.g. cost leadership, differentiation or focus strategies). Strategic performance is linked to riskmanagement through the risk-return trade-off and the organisation’s risk appetite as determinedby the board of directors.Competitor activity65M1: Intro to SMAPart D: Challenges & changing business environmentChange - causes > Internal structures > Management reportingEstimates of competitor coststructures and pricing; Analysis of competitor strategies and potential responsesCompetitor analysisPDLM6: Creating & managing valueModule QuizThe ultimate purpose of competitor analysis is to:A.Determine the competition’s strength and weaknessesB.Understand and predict the behaviour of the competitionC.Identify the competition’s major customersD.Identify the competitionCompetitorsKEM1: Intro to SMAPart E: Analytical techniquesPorter’s five forcesIt’s important to note whether a product is a substitute or a competitordepends directly on the definition of the industry. If you are an air cargo company and youdefine your industry as the air freight industry, then your competitors will include other air freightcompanies. Substitutes for your product will include other forms of transport to move products,mainly trucks and trains and maybe soon drones. However, if you define your industry morebroadly as the freight industry, then suppliers of these other modes of transport are competitorswithin the industry, not substitutes.CompetitorsKEM1: Intro to SMAPart E: Analytical techniquesPorter’s five forces > CompetitorsWhich force is likely to be the strongest in the Australiangrocery supermarket industry?A.Threat of new entrants.B.Threat of substitute products.C.Rivalry among existing firms.D.Bargaining power of suppliers.CompetitorsKEM1: Intro to SMAPart E: Analytical techniques

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Term
Winter
Professor
Pham Tuan Anh

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