International trade theories. Reasons for going international. Unit II International Marketing Environment: Political, Legal, Environmental, Socio Cultural and Technological environment, Country Risk Analysis. International Economic Environment: IMF, WTO International Monetary System International Trade Barriers: Tariff and Non Tariff Regional Blocks: European Union, NAFTA, SAARC, ASEAN, MERCOSUR Unit III International Marketing Research. Selection of export markets. Forms of international market entry: Indirect and direct methods. International product policy: Product standardisation & adaptation, international product mix, International product life cycle, export packaging. International pricing policy: Factors influencing selection of pricing policies, international pricing strategies. International distribution policy: Factors influencing selection of international distribution channels, types of international distribution channels, role of internet in international distribution International communication policy: communication strategies in international marketing, international promotion mix. Unit IV Direction & composition of Indian exports. Indian export and import policy export promotion organizations, export incentives. Producing for exports, export quality control; export finance, shipment and procedures thereof. Export documents, processing of an export order, organisation and structure of export and import houses. Recommended Text Books: 1. Onkvisit, S. & Shaw, J., International Marketing: Analysis & Strategy, Prentice Hall India.
2. Czinkota,M., Ronkainen, I., Sutton Brady, C. and Beal, T. International Marketing, Thomon Learning. 3. Cherunilam, F., International Trade & Export Management, Himalaya. 4. Cateora & Graham, International Marketing, McGraw Hill. Reference Books: 1. Keegan, Global Marketing Management, Pearson Education Asia. 2. Daniels, J. International Business, Pearson Education. 3. Cherunilam, International Marketing, Himalaya Publishing.
PUNJAB TECHNICAL UNIVERSITY SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (MB 921) Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit - I Investment management: objective, investment opportunities, and philosophy of individual & institutional investors. Fundamental analysis: concept & significance of economic analysis, industry analysis: introduction, need for industry analysis, alternative classification of industry, industry life cycle analysis, economic factors & industry analysis, SWOT analysis for industries. Company analysis – nature and style of management, key role of financial analysis, ratio analysis. Unit - II Technical analysis – different techniques of analysis, DOW theory, volume indicators, market sentiment indicators, confidence indicators, points & figure charting, bar charting. Efficient market theory random walk: weak form, semi-strong, strong form of market.
- Winter '20