9 Dess G Strategic Management Creating competitive Advantage Tata McGraw Hill M

9 dess g strategic management creating competitive

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9) Dess G- Strategic Management: Creating competitive Advantage (Tata McGraw- Hill) M. Hill Internationa, N. York. 10) Hunger J D and Wheelen T L- Essentials of Strategic Management (Prentice-Hall, 3 rd edition) 11) Johnson and Scholes- Exploring Corporate Strategy: Text and Cases (Prentice-Hall). 12) Porter M- Competitive Strategy (Macmillan) 1998.
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22 2.MANAGEMENT INFORMATION SYSTEM - (IIIA02MIS) Objective: Information system is vital to the management, organisation, operation, and product of organization. This course prepares the ground in fundamentals of what information systems are, how they affect the organisation, and how they can make business more competitive and efficient. It helps in understanding and learning the usage of information technology in day-to-day operation, in managing the business and providing useful products and services to the customers. Content: Unit I (3 Sessions) Introduction: MIS and information systems; Management support system and classifications. Unit II (6 Sessions) Role of MIS: Strategic advantage with MIS; Systems approach to problem solving; Business Process Reengineering (BPR); Internet worked enterprise in MIS: Internet, Intranet, Extranet; Enterprise communication and collaboration. Unit III (6 Sessions) Decision support systems: MIS support for decision making; Decision support systems; Tools of business support systems: what if analysis, sensitivity analysis, goal seek analysis, optimisation analysis, data mining for decision support. Unit IV (6 Sessions) Developing MIS systems: System Development Cycle; System Analysis; System Design (DFD and ER diagrams). Unit V (7 Sessions) Applications: Cross-functional MIS; ERP; CRM; SCM; Transaction processing; Artificial intelligent technologies in business: neural network, fuzzy logic, genetic algorithm, virtual reality; Executive Information System; Expert Support Systems; Security and Ethical challenges Unit VI (2 Sessions) Research Project: Each student will write a research paper on a specific Information System related issue of their choice. This paper may include the following: Historic Development Examination of Current Issues Exploration of the Actual or Expected Impact on Employees, Industry or Government, Presentation of available Alternatives if Applicable References SUGGESTED READINGS 1) Laudon K C and Laudon J P- Management Information Systems: Managing the Digital Firm (Prentice-Hall, 8 edition) 2) O'Brien J- Management Information System (Tata McGraw-Hill, 5 editions), Galgotia. 3) Oz E- Management Information System (Vikas, 3 r edition) 4) Jawedkar W S- Management Information System (Tata McGraw-Hill, 2nd edition) 2003. 5) Mudrick R G - An information system for modern management 2001, 3 r , Pearson. 6) Mahadeo Jaiswal, Management Information System (Oxford University Press)
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23 3. MANAGEMENT RESEARCH PROJECT I - (IIIA03MRP) Objective: The purpose of this course is to enable students to study an industry in its totality and appreciate the use of an integrated approach in understanding the environmental issues and problems. A group of three to four students are asked to study a specific industry and the major players in that industry in group.
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