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DANNON 30 30 Greek yogurt's market share of the U.S. yogurt market in 2007 and 2013. (2014). Statista . Retrieved December 14, 2014, from High-octane fuel for growth engines. (2013). IRI Worldwide. Retrieved December 14, 2014, from Howell, W. J. (2010). Mom-to-Mom Blogs: Hospitals Invite Women to Share Experiences: Mommy blogs are catching on as a way to let parents interact compare notes. H&HN: Hospitals & Health Networks , 84 (10), 18. Hunter, M., Menestral, M., & Bettignies (2008). Beyond control: crisis strategies and stakeholder media in the Danone boycott of 2001. Corporate Reputation Review, 11 (4), 335-350. Husted, B. W. (2003). Governance choices for corporate social responsibility: to contribute, collaborate or internalize? Long Range Planning , 36 (5), 481 – 498. Ihlen, O. (2008). Talking green: The rhetoric of "good corporate environmental citizens." Conference Papers -- International Communication Association. p.1-26 Institute of Medicine at the National Academies. (n.d.). Obesity: Complex but Conquerable. [Graph illustration] Retrieved from - Progress-in-Obesity-Prevention/~/media/Files/Report%20Files/2012/APOP/APOP_ infographic.png?w=900&h=2686&as=1 Ivana Mamic, L., & Arroyo Almaraz, I. (2013). How the larger corporations engage with stakeholders through Twitter. International Journal Of Market Research , 55 (6), 851-872. doi:10.2501/IJMR-2013-070 “@JeannetteKaplun.” (2014). Twitter.com . Retrieved December 16, 2014 from: .
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- Summer '17
- Corporate social responsibility, yoghurt, The Tipping Point, Groupe Danone, Dannon, Dannon Institute