Dannon nd Facebookcom Retrieved from

Dannon nd facebookcom retrieved from

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Angeles: SAGE. “Dannon.” (n.d.) Facebook.com. Retrieved November 26, 2014 from: "Dannon Cares." (n.d.). Dannon.com Retrieved November 26, 2014 from: Danone Institute International (2013). Yogurt reduces risk of overweight and obesity. Yogurt In Nutrition. Retrieved from - obesity/ "Fellow Application." (n.d.). Dannon.com Retrieved December 7, 2014 from: “Friends in the Fight.” (2014). Yoplait.com Retrieved December 1, 2014 from: Federal Trade Commission. (2012). A review of food marketing to children and adolescents: Follow-up report. Retrieved from /reports/review-food- marketing-children-and-adolescents-follow-report/ 121221foodmarketingreport.pdf Gajda, R. (2004). Utilizing Collaboration Theory to Evaluate Strategic Alliances. American Journal of Evaluation, 25(1), 65 77. Gladwell, M. (2000). The tipping point: How little things can make a big difference . Boston: Little, Brown.
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DANNON 30 30 Greek yogurt's market share of the U.S. yogurt market in 2007 and 2013. (2014). Statista . Retrieved December 14, 2014, from High-octane fuel for growth engines. (2013). IRI Worldwide. Retrieved December 14, 2014, from Howell, W. J. (2010). Mom-to-Mom Blogs: Hospitals Invite Women to Share Experiences: Mommy blogs are catching on as a way to let parents interact compare notes. H&HN: Hospitals & Health Networks , 84 (10), 18. Hunter, M., Menestral, M., & Bettignies (2008). Beyond control: crisis strategies and stakeholder media in the Danone boycott of 2001. Corporate Reputation Review, 11 (4), 335-350. Husted, B. W. (2003). Governance choices for corporate social responsibility: to contribute, collaborate or internalize? Long Range Planning , 36 (5), 481 498. Ihlen, O. (2008). Talking green: The rhetoric of "good corporate environmental citizens." Conference Papers -- International Communication Association. p.1-26 Institute of Medicine at the National Academies. (n.d.). Obesity: Complex but Conquerable. [Graph illustration] Retrieved from - Progress-in-Obesity-Prevention/~/media/Files/Report%20Files/2012/APOP/APOP_ infographic.png?w=900&h=2686&as=1 Ivana Mamic, L., & Arroyo Almaraz, I. (2013). How the larger corporations engage with stakeholders through Twitter. International Journal Of Market Research , 55 (6), 851-872. doi:10.2501/IJMR-2013-070 “@JeannetteKaplun.” (2014). Twitter.com . Retrieved December 16, 2014 from: .
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DANNON 31 31 Lehman, S. (2014). Calcium, dairy products, and preventing childhood obesity. About.com. Retrieved from - Products.htm Morrison, A. (2011). "SUFFUSED BY FEELING AND AFFECT": THE INTIMATE PUBLIC OF PERSONAL MOMMY BLOGGING. Biography: An Interdisciplinary Quarterly , 34 (1), 37-55. New Product Pacesetters. (2012). IRI Worldwide. Retrieved December 14, 2014, from Pavitt, H. (2012). No Place to Hide: New technological advances in Web 2.0 and Social Media may force organisations to improve their corporate social responsibility. Social Alternatives , 31 (2), 22-26.
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