Some of the ads such as domestic obsessive for

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Some of the ads such as domestic obsessive for example Shake n Vac describes issues to do at home, like cleaning. Selfless nurturer as evidenced in Oxo mum, describe self-sacrificing and subsumes for the others. Sex object for example in Lynx ads represents the ultimate desirability. Also, an unattainable goddess in Special K accounts for the physically perfect object of convenience. "The fraught Juggler," on the other hand, describes the busy working mom who has a lot to do, example Asda's controversial Christmas. "The fraught Juggler" also describes the typical life of a mother, in the 21st-century woman, which assumes any young woman should follow in on her footsteps in regards to mothering. Additionally, there are many more ads like; "don't worry darling, you didn't burn the beer," "As tested on real curves" and "Are you beach body ready?" which communicate the gender roles in ads. From this collection of media advertisements, women are portrayed differently. Most of the gender roles in media ads are stereotypical. The image of men and women that circulate the media communicates many issues that are circulating the media gender. Women and men cannot be categorized into one group because of the simple differences that are present in them. Men are always described as outgoing, and they are taken as they are in nature and often depicted in roles such as manager of different corporates, politician, and experts of various fields. On the other hand, women are seen to be likely more sexualized than men. They are possible to wear more seductive clothes and are meant to be more attractive in the ads due to the objection that is created by them. Most of the advertisement magazines tend to use
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GENDER ROLES 6 women in communicating to the public by objectifying them and making them attractive to fascinate the public eye. By making them thin and young, there is a high interest by the public to look and see what is being advertised by the media. In the US, therefore, women are highly used in the magazines to make advertisements seem attractive and thus the reason many people are reading these ads. Statistics reveal that from over ten thousand magazine advertisements, men and female have different roles that they perform flawlessly with women being highly sexualized to draw attention. The hypothesis of gender roles catches numerous parts of sexuality and how it is being acquired and how it has been changing over the years. A few issues are conveyed, and ladies and men are believed to assume diverse roles in the general public. The hypothesis does not clarify issues where ladies and men have separated parts. It does not explain instances where women have taken roles that are meant to be for men and vice versa. For instances, women have taken over the leadership positions in government were they have led as an example to men in the men in the Congress. The theory also fails to show how well women can play roles that are meant for men. Women are making good leaders in society, but the theory fails to shed light on this matter. Then again, men have likewise connected with themselves, and they can deal with the majority of women's' roles such as working in salons and performing house chores in the general public. However, the hypothesis also does not catch this perspective.
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