Microenvironment The two microenvironments which will be considered in the

Microenvironment the two microenvironments which will

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Microenvironment The two microenvironments which will be considered in the study that impacts the Coca Cola Amatil organisation include Customers and Suppliers. In the recent market review, it has been surveyed that Coca Cola is the only product which the consumer is well aware of among the different types of beverages available in the market The Suppliers of the Coca Cola Company are the business partner- helps in assisting with the availability of the goods as well as services (Mialon et al. 2016). The company has certain strict Supplier Guideline which they follow so that the values and the expectations which are set by the organization can be met appropriately. 5
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6 Product The products which are included in the portfolio of Coca Cola Amatil are soft drinks, water, sports drinks, RTD tea, coffee, flavoured milk, energy drinks and coffee . Products like ready to consume fruits are also available. Here are around 400 different brands that are catered under the Coca Cola brand. The Four P’s of Marketing
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The Four P’s Of Marketing (Cont) Price The prices of the beverages are kept considering the prices of the closest competitors of Coca Cola Amatil. Hence the prices are not too high or low. The main pricing strategy which has been adopted by the company is aiming the brand loyalty of the customers. Place Coca Cola Amatil is found to have an extensive distribution system for the beverages. The products were sold in different countries with 1.9 billion serving almost every day. In addition, the company also relies on its partner who assists in the bottling and packaging process of the product. There are many marketing and distribution channels which are utilized by the company 7 Promotions For the promotion of the products, Coca Cola has adopted different advertising as well as promotional strategies.
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