between the multicultural marketing practices of the 1920s and todays racial

Between the multicultural marketing practices of the

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between the multicultural marketing practices of the 1920s and today’s racial stereotyping in advertising” (desginmantic.com). This is basically saying that although today’s advertisers believe that we still live in a culture in which advertisements like these are actually acceptable and humorous, they need to realize that we do not and that these advertisements are not only unamusing, but they are extremely insulting as well. The effects of racism are often one sided in a country like America. The so-called hysterical advertisements normally come from white Americans while African Americans, as well as other races, are forced to deal with the discrimination and lasting effects. The result of these advertisements will be positive or negative when, in all actuality, people should not be impacted by such ridiculousness and the effects should be neutral for everyone. Looking at these advertisements now, they are simply just degrading to those being discriminated against. Actions such as this may not be as evident to someone who has not been a long-time victim of racism, but to someone who has witnessed it their entire life, it is very obvious and highly demeaning. Sometimes when making these unfavorable comical advertisements, deliberately or not, the advertisers are not even aware that they are making the commercial itself racist. Not only is racism apparent in advertisement due to very weak, offensive comical attempts, but it is also visible because of the unawareness of advertisers. Advertisers being unaware is, by far, the leading cause of racist advertisements in today’s society. Many social scientists and psychologists that have reviewed advertisements have since decided that, “There’s a thin, blurred line between bad and racist ads...which side of the line a person stands on depends on how sensitive they are when it comes to race” (desginmantic.com). This suggests that
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