Brand gives customers clear emotional and logical

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Brand gives customers clear emotional and logical reasons to buy a product Value perception Customers perceive brands as products of a higher quality, more reliable and as those who offer higher value for money. - Brand no one > 10% more expensive then brand no two, > 40% more expensive then a private brand . Brand loyalty Repeat business is significant to long-term business success - Costs are up to 90% lower Pride Known brand makes company employees proud
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Jerusalem, 10. srpanj 2013.g. Brand: A Mark of Quality 6 Reasons against branding Inability to identify: if brand cannot be identified or distinguished from substitutes Inability to maintain quality: branding would mark out items to avoid Very small market: not cost effective Irregular availability: must assure steady supply
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