Press bulletins press releases conferences FaxTelex releases to TVRadio

Press bulletins press releases conferences faxtelex

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- Press bulletins, press releases, conferences - Fax/Telex releases to TV/Radio stations - Photo opportunities for local/national features. - Materials for direct mailing and leafleting - Briefing packs for revisiting VIPs or foreign delegation. - Briefing notes for urges, speaking, engagements. Guidelines On Producing Effective Public Relation Materials Effective PR material tends to be:- - Factual not emotional - Impartial, not obviously finding a company axe. - Appealing to human interest, not totally satirical - Appropriately channeled to either classified national on international news media. - Bang up-to date no one is interested in dead news. - Professionally formatted with other names, telephone, numbers, addresses and emerge dates. Role Of Public Relation In An Organization. The roles may consist of any or all of the following:- 1. Writing and distribution news releases, photographs and features and articles to the press. 2. Organizing press conferences, receptions and facilitates meetings 3. Maintaining a media information services 4. Arranging of press, radio and T.V interviews for management. 5. Editing producing staff magazines or newspaper 6. Editing and producing external journals carried at distributions, customers. 7. Writing and producing point such as educational literature, company histories, annual reports, inclusion literature for new staff. 24
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8. Commissioning and organizing P.R exhibitions and displays, including provision of vehicles 9. Handling public relations sponsorship 10. Attendance at sales and dealers conferences 11. Training P.R staff. 12. Supervising advertising 13. Interaction with political and public demands. 14. Officials opening of new premises. 15. Celebrating anniversaries 16. Arranging visits by royalty, MP’s foreign visitors etc. Questions 1. All the following consist of the Importance of Grapevine except: a. A Safety Valve b. It is a supplement to other channels c. Enables management to get feedback. d. It is less credible. 2. Role of Public Relation in an organization. a. Writing and distribution news releases, photographs and features and articles to the press. b. Organizing press conferences, receptions and facilitates meetings c. Manipulates the clients d. Maintaining a media information services 3. The following are objectives of diagonal communication except: a. To help in proper co-ordination b. To pass message from top management. c. To communicate effectively whether laterally, horizontally and diagonally d. To improve mutual understanding
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  • Fall '11
  • profNjoroge
  • diagonal communication, downward communication, upward communication

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