10 17 NONDURABLE GOODS KNOWLEDGE A is defined as an item consumed in one or a

10 17 nondurable goods knowledge a is defined as an

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contrast, durable goods generally emphasize personal selling. 10-17 NONDURABLE GOODS KNOWLEDGE A _________ is defined as an item consumed in one or a few uses. a. durable good b. convenience good c. specialty good d. shopping good e. nondurable good Answer: e Page(s): 244 LO: 1 AACSB: Analytic QD: Easy Rationale: Text term definition—nondurable good. - 7 -
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10-18NONDURABLE GOODSKNOWLEDGEA nondurable good is defined as a(n) a.item consumed in one or a few uses.b.item that usually lasts over an extended number of uses.c.item that lasts at least one year without becoming obsolete.d.product purchased only for the use of ultimate consumers.e.product used in the production of other products.Answer:aPage(s):244 LO: 1 AACSB: Analytic QD: Easy Rationale: Text term definition—nondurable goods. 10-19NONDURABLE GOODSKNOWLEDGEItems consumed in one or a few uses, such as food and fuel, are referred to as ________. LO: 1 AACSB: Analytic QD: Easy Rationale: Text term definition—nondurable goods. 10-20 NONDURABLE GOODS COMPREHENSION Among consumer products, advertising and wide distribution are especially important for LO: 1 AACSB: Analytic QD: Medium Rationale: Because nondurable goods are purchased frequently and at relatively low cost, consumer advertising and wide distribution in retail outlets are essential. 10-21 NONDURABLE GOODS COMPREHENSION Which of the following is the best example of a nondurable good? a. laundry detergent b. shoes c. insurance d. iPod e. laser surgery Answer: a Page(s): 244 LO: 1 AACSB: Analytic QD: Medium Rationale: A nondurable good is an item consumed in one or a few uses, such as food or fuel. Laundry detergent also has this characteristic and is classified as a nondurable good. - 8 -
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10-22NONDURABLE GOODSCOMPREHENSIONWhich of the following is the best example of a nondurable good? LO: 1 AACSB: Analytic QD: Medium Rationale: A nondurable good is an item consumed in one or a few uses, such as food or fuel. 10-23NONDURABLE GOODSAPPLICATIONAdvertising is important for products, such as Butterfinger candy bars and Dasani bottled water, that are purchased frequently and at a relatively low cost. Also, wide distribution in retail outlets is essential. Why? a.They are highly sought-after goods that are purchased from wholesalers.b.They are unsought products, so advertising promotes consumers’ impulse purchases.c.They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence.d.They are shopping products and can easily go out of stock.e.They are semi-durable goods, so advertising helps to maintain steady demand.Answer:cPage(s):244-245 LO: 1 AACSB: Analytic QD: Hard Rationale: Consumer advertising and wide distribution is essential for nondurable goods that are purchased frequently.
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