2 labor disputes involvement in lawsuit because of

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2. Labor Disputes & Involvement in Lawsuit.-Because of Starbucks’ payment and policies toward its part-time and full-time employees do not compatible with working hours and duties.- 470 Frustrated store managers sued Starbucks in 2001 for allegedly refusing to pay legally mandated overtime. 3. Starbucks only spends $30 million annually on advertising, or roughly 1% of its revenues relying on word-of -mouth 4. Predatory real estate strategy—paying more than market-rate rents to keep competitors out of a location.-Not only it is claimed as an unfair attempt to drive out small, independent competitors who could not afford to pay inflated prices for premium real estate, this also leads to monopoly and then leaves customers annoyed with fewer choices. 5. Stores Expansion Globally-Stores expansion in other countries too rapid to concern the real preferences and habits of local consumers and competitors. 6. Starbucks is making less money on each overseas store because most of them are operated with local partners. 2.. 3. Its pricing policy is not suitable for generation X. 4. 5. 4. Improve profitability in Japan Reduce Price / Increase Benefits.-targeting mid-income levels were frequent buyers and grew substantially. Offering new beverages according to the Asian or Japanese culture and provide wider range of different tea or soft drinks–Tea drinks will increase popularity because their perceived value of healthy benefits. Offering special, Japanese food in Starbucks stores, Japanese candies, cakes or sweets or even snacks– Starbucks’ may become more Japanese! Following the health conscious trend by reducing caloric and fat content . Online, phone ordering and drive-through service for busy Japanese.
1.What factors contributed to Euro-Disney’s poor performanceduring its first year of operation?

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