newer audiences and draw them to their consoles.On 20 October 2016, Nintendo released a preview trailer about the NX, revealing the official name to be the Nintendo Switch.According to Fils-Aimé, the console gave game developers new abilities to bring their creative concepts to life by opening up the concept of gaming without limits.In December 2016, Nintendo released Super Mario Runfor iOSdevices, with the game surpassing over 50 million downloads within a week of its release. Kimishima stated that Nintendo would release a couple of mobile games each year from then on.In September 2017, Nintendo announced a partnership with the Chinese gaming company Tencentto publish a global version of their commercially successful mobile game, Honor of Kings, for the Nintendo Switch. The announcement lead some to believe that Nintendo could soon have a bigger footprint in China, a region where the Switch is not sold and is largely dominated by Tencent.In November 2017, it was reported that Nintendo would be teaming up with Illumination Entertainment, an animation division of Universal Picturesbest known for the Despicable Mefranchise, to make an animated Mariofilm.In April 2018, Nintendo announced that Kimishima would be stepping down as company president that June, with Shuntaro Furukawa, managing executive officer and outside director of The Pokémon Company, succeeding him; pending approval from shareholders.Products Home consoles Color TV-Game Main article: Color TV-GameReleased in 1977, Japan's highest sellingfirst generation console is Nintendo's Color TV Game, with over three million units sold.Nintendo Entertainment System Main articles: Nintendo Entertainment Systemand NES Classic EditionThe Nintendo Entertainment System, Nintendo's first major success in the home console market The Nintendo Entertainment System(abbreviated as NES) is an 8-bitvideo game console, which released in North America in 1985, and in Europe throughout 1986 and 1987. The console was initially released in Japanas the Family Computer(abbreviated as Famicom) in 1983. The best-selling gaming consoleof its time,the NES helped revitalize the US video game industry following the video game crash of 1983.With the NES, Nintendo introduced a now-standard business modelof licensing third-party developers, authorizing them to produce and distribute games for Nintendo's platform.The NES was bundled with Super Mario Bros., one of the best-selling video games of all time, and received ports of Nintendo's most popular arcade games.Nintendo also produced a limited run of the NES Classic Editionin 2016. The NES Classic System was a dedicated consolemodeled after an NES with 30 built-in classic first- and third-
party games from the NES library. By the end of its production in April 2017, Nintendo shipped over two million units.
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