p 441 In response to the changes in the United States many direct sellers are

P 441 in response to the changes in the united states

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 203
  • 85% (66) 56 out of 66 people found this document helpful

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131.(p. 441)In response to the changes in the United States, many direct sellers are implementing a __________ strategy, expanding into other countries with their current product lines. A.market developmentB. market penetrationC. harvestingD. product developmentE. diversificationA market development strategy means that additional markets are developed to increase revenue. Many direct marketers are expanding globally to accomplish this.AACSB: 3Learning Objective: 17-03 Describe the many methods of nonstore retailing 132.(p. 441)Direct selling is likely to continue to have strong growth in markets Growth in the direct selling industry is the result of two trends. First, many direct selling retailers are expanding into markets outside of the United States. Direct selling is likely to continue to grow in markets where the lack of effective distribution channels increases the importance of door-to-door convenience and where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach. Second, a number of companies are using direct selling to reach consumers who prefer one-on-one customer service and a social shopping experience rather than online shopping or big discount stores.AACSB: 3Learning Objective: 17-03 Describe the many methods of nonstore retailing 17-138
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Chapter 17 - Retailing 133.(p. 441-442)Growth in the direct-selling industry is the result of two trends, (1) direct selling retailers are expanding into markets outside the United States and (2) Growth in the direct-selling industry is the result of two trends. First, many direct selling retailers are expanding into markets outside of the United States. The second trend is the growing number of companies that are using direct selling to reach consumers who prefer one-on-one customer service and a social shopping experience rather than online shopping or big discount stores.
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