Moreover celcom has their own group or page in some

eliminated. Moreover, Celcom has their own group or page in some
popular social networking site like Facebook, Twitter and Friendster.
Moreover, Celcom also used the public relations as one of their advertising
strategies. In order to build good relationship, obtaining advantageous
publicity and build a good corporate image, Celcom has sponsor for
special event such as:
There is a campaign that educates the public about the childhood cancer.
Other than that, through the support done by Celcom, Customer will found
out that Celcom is a company that trustworthy and they will deliberate
purchasing products and services from Celcom when they need it. Besides
that, Celcom broadband also use public relation to publication regarding
management, speculation, and current issue.
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1) China Press
newspaper
2) Star
newspaper
3) Berita Harian
newspaper
 Go Mobile
 Euro 2008
 The Blue Ribbon

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ii- Strategy used for its marketing intermediaries
Marketing intermediaries are also known as middlemen or distribution
intermediaries. There are important parts of the product distribution
channel. Besides that, Intermediaries are individuals or businesses that
make it possible for the product to make it from the manufacturer to the
end user, fundamentally facilitating the sales process. According to
Business Dictionary, there are four basic types of marketing
intermediaries which are:
In addition, in order to make strategy for its marketing intermediaries,
Celcom has adapted the major brand strategy decisions which are the
brand development and the brand sponsorship. Firstly, is a brand
development. The brand development strategies used by Celcom is the
line extension. Next, Celcom has added new packages under prepaid
services category to attract more customers. For instance, Celcom has
launched packages such as:
Furthermore, there are the packs with different features under the same
product group. The existing brand name is X Pax prepaid services. The X
Pax prepaid services is to gratify customer originate from different age of
group. Moreover, Celcom also used the brand extension strategy.
Other than that, Celcom has come out the new services in their new
product category. There is the broadband service. It is using the same
brand name of “Celcom”. Secondly is a brand sponsorship. The brand
sponsorship strategy used by Celcom is the cobranding strategy.
Furthermore, Celcom has cooperated with Citibank and they have
launched Citibank for Celcom credit card. This credit card is an inventive
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 Agents
 Wholesalers
 Retailers.
 Distributors
 “School of
 “University

credit card that gives customer profits such as cash rebate, reward point
and airtime rebate. Besides, Celcom also collaborate with AirAsia Bhd.
Both the companies has announced the launch of a RM4.99 AirAsia-
Celcom prepaid starter pack that can only be accepted at Celcom Service
Centre in Kuala Lumpur International Airport (KLIA) and also in all AirAsia
in-flight sales. The purpose for Celcom launches the AirAsia- Celcom