The 4 scents are a nice range so at least one scent

Info icon This preview shows pages 4–6. Sign up to view the full content.

View Full Document Right Arrow Icon
and consumers would like a soap bar that had multiple functions. The 4 scents are a nice range so at least one scent their target market will like. The look of the soap bar was appropriate with the yin and yang brand concept because one side can be differentiated from the other and have a different purpose but work together. Their distribution is effective and appropriate because they are being sold at Target, CVS and Duane Reade with a competitive price point of $4.75 which is on par with other brands of soap like theirs. Their slogan resonates with their overall brand concept and is. “Naturally Clean, Naturally You” Their brand logo fits the concept and doesn’t feel out of place. The positioning is that it’s a natural bar soap that offers two functions in one. The brand is generally targeting women between the ages of 18-45 but understand men buy their product or are interested too. Their IMC plan is appropriate because they are utilizing beauty bloggers and advertising in spaces like Oprah's magazine. The brand is environmentally conscious and uses recycled paper for their packaging which is relevant to their brand concept. It was persuasive that they did their research and found out that Hyatt hotel was among the top for corporate social responsibility efforts and that is why they chose them as a secondary association. Hyatt hotel also developed environmental sustainability strategies focusing on stewardship, waste and water reduction which is appropriate for the brand. The second association Wanderlust x Gia was relevant because it’s a yoga festival and will resonate with their target market. The brand extension Gia Men seems like a natural next step.
Image of page 4

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4th Presentation - Alcohol The last brand presented was a colorful and artistic vodka brand. Their slogan was “Pop, Pour, Party!” which was relevant to their colorful logo and packaging design. The brand’s positioning was to be sold in bars and liquor stores worldwide which is appropriate. It would be handmade locally in a NYC distillery. The bottle caps pops when opened which is relevant to
Image of page 5
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern