Table 2 Frequency table for gender STOCK SELECTION PROCESS 42 Gender Frequency

Table 2 frequency table for gender stock selection

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Table 2 Frequency table for gender
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STOCK SELECTION PROCESS 42 Gender Frequency Percent Cumulative Percent Male 58 58 58 Female 42 42 100 Table 3 Frequency table for education level Education Level Frequency Percent Cumulative Percent SLC 8 8 8 Intermediate 15 15 23 Bachelor 40 40 63 Masters 37 37 100 Table 4 Frequency table for age group Age Group Frequency Percent Cumulative Percent Below 20 8 8 8 20-30 46 46 54 31-40 34 34 88 Above 40 12 12 100 Table 5
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STOCK SELECTION PROCESS 43 Frequency table on the question of relevancy of accounting information, firm's image and advocate recommendation in influencing stock market Yes No Do not know Does the accounting information influence the investor's decision making in the stock market? 95 5 - Do you think the firm's image affects the investor's decision making in stock market? 94 5 1 Do you agree that advocate recommendations influence the investor’s decision making in stock market? 81 13 6 Table 6 Frequency table on the question of importance of accounting information, firm's image and advocate recommendation in stock selection process Variables Most Important Second Important Least Important Accounting Information 66 28 6 Firm's Image 28 45 27 Advocate Recommendation 6 27 67 Table 7
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STOCK SELECTION PROCESS 44 Independent sample T-test for accounting information, firm's image, advocate recommendation and investment decision across gender Variables Levene's Test for Equality of Variances F Sig. Sig. (2- tailed) Mean Differenc e Accounting Information Equal variances assumed 0.266 0.607 0.449 -0.077 Equal variances not assumed 0.439 -0.077 Firm's Image Equal variances assumed 0.041 0.840 0.412 -0.094 Equal variances not assumed 0.406 -0.094 Advocate Recommendation Equal variances assumed 0.214 0.645 0.548 -0.086 Equal variances not assumed 0.547 -0.086 Investment Decision Equal variances assumed 0.104 0.748 0.796 -0.031 Equal variances not assumed 0.799 -0.031 Table 8 Correlation between accounting information, firm's image, advocate recommendation and investment decision Accounting Information Firm's Image Advocate Recommendation Investment Decision Accounting Information 1 Firm's Image .450** 1 (0.010) Advocate Recommendation .322** .353** 1 (0.001) (0.010) Investment Decision .461** .409** .462** 1 (0.010) (0.010) (0.010) **Correlation is significant at that 0.01 level (2-tailed) Appendix 3 Figures
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STOCK SELECTION PROCESS 45 Figure 1 Theoretical framework of the variables Dependent Variable Independent Variables Accounting Information Firm's Image Investment Decision Advocate Recommendation Gender -Male -Female
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