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Therefore many people may be reluctant to use e

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cheaper than Taxis. Therefore, many people may be reluctant to use e-hailing or taxi services. Buses: As of 2016, five companies operate franchised public bus services. One of them is the Kowloon Motor Bus Company which is one of the largest road transport operators in south east
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Asia. The fact that buses are not owned by the state resulted in cheaper pricing and better service (air conditioned, on time, high frequency and cheaper than the train). It is also convenient to pay using the Octopus card. 2. What is unique for Uber as global company: The company leverage on its innovative technology in which it aims to create the world’s biggest P2P logistics platform, allowing anyone to either request or provide physical delivery of a myriad of goods and services. The company follows a customer centric approach in which its mobile app is elegant and simple to use,allowing customers to book a ride fast and pay with convenience.Furthermore, the company provided convenience to its customers by integrating mobile payment systems into their apps, this was particularly important for Millennials as they are always looking for innovative solutions. However its innovative technology did not translate into a sustained competitive advantage as it was easily imitated by other competitors, especially since the company limited patents. Which involved a small small cost for designing the app and marketing it. The f irst competitive advantage is the company has a low cost structure. Compared to traditional taxis the company is able to provide the same service (sometime better) at a much lower cost. It was able to achieve this through three factors. First the cars were owned by the drivers not the company, which allows to expand fast yet not incurring the costs of purchasing and maintaining the cars. Secondly, The company also classifies its drivers as independent contractors , which allows the company to cut costs in terms of employees benefits, gas and auto insurance, health insurnce. However, this was faced by objections from labour unions in certain countries.Thirdly, Uber’s mobile app allowed drivers and riders to communicate freely thus eliminating the need for dispatchers . Fourthly, the company has an ownership of the deCarta mapping system , which saved it money by decreasing its reliance on Google Maps, and was also able to generate profits by providing the mapping service to other competitors. The second competitive advantage (unique feature) is that the company has a strong brand image worldwide . This was mainly due to the fact that it is the first-to-market in the ride sharing industry, and before 2015 it was the only company in the market which allows it to develop a global network. Furthermore, its app allows its customers ( international tourists ) to order Uber cars in the same level of ease as in their home cities .
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  • Fall '19
  • Taxicab, Hong Kong people, Cantonese people, Taxicabs of Hong Kong

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