3. Should FLAG have been introduced as a disposable or as a cartridge razor? 4. Do the economics for Sensor appear attractive? 5. How aggressively should Symons launch Sensor? 6. When should a company cannibalize its own products?
1. Which firm Boeing or Airbus would you predict based on Game Theory to be the first to introduce a product in the VLA segment 2.How do you explain the apparent outcome? 1. What was Minnetonka’s strategy prior to the launch of Softsoap? 2. Compare Minnetonka’s experiences in the soap and toothpaste business. How do you explain the differences? 3. Why did Minnetonka shift from “mass to class” in the mid-1980’s? 1. You are the strategic manager at firm A. You decide to spend $C on new product advertising. You realize that managers at firm B will probably copy your product and follow you into the market. You believe that managers at B will also spend $c on advertising. For various levels of advertising dollars, predict the response of B's managers. Given these beliefs, what should you do? 2. Suppose that marketing research has predicted that $9.5 million must be spent on new product advertising. What strategic choice would you make?
3. The probability of success has now increased to 90%. Would this change in beliefs affect your optimal strategy given in question 2? C. New Product Competition Session 11: Power Play Readings: Power Play (B): Sega in 16-bit Video Games (9-795-103) Power Play (C): 3DO in 32-bit Video Games (9-795-104) 1. Evaluate NEC’s and Sega’s strategies for challenging Nintendo in the video game business.
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