Plus theyve found that 95 of car owners in britain

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the 100,000 mile limit would last for 12 years. Plus, they’ve found that 95% of car owners in Britain don’t use their cars for more than ten years. So, they argue, even though the warranty has a limit, it’s essentially a “lifetime” warranty because most owners will never use their cars long enough. Being the ace manager that you are, your supervisor has asked you to make the decision as to whether GM should go ahead with labeling the warranty as “lifetime.” The phrase “lifetime
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warranty” certainly has a nice ring to it, and your head is full of great ideas about how to take advantage of it to sell more cars. At the same time, you wonder whether, and maybe even when, consumers will get angry about being misled. Is it really a lifetime warranty if it comes with an expiration date? What to do …? 1 Questions: What recommendation would you make as to how to label the warranty in marketing campaigns? Why? Lying to your customers, just to make a better profit. It’s against the law. I would call the warranty a value warranty. I would call it that because after 12 years, the value of the car would be much lower Than it started at. In addition, when you talk about the value of a car, it does not guarantee a time limit. IT will raise the question, “how long is a value warranty.”
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