Emphasizes conceptualizing marketing problems

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Emphasizes conceptualizing marketing problems, conducting situ- ation analyses, formulating creative alternatives, and thorough strategy implementation. The course cannot be taken for credit in the M.B.A. Program. MKT 6333 Real Est Fin & Mkt Feas Analys 3 units Prerequisite: one of the following: FIN 6300, URBN 6165, FIN 4366, or FIN 4368. A survey of the physical characteristics and the mar- ket, economic, and financial considerations which enter into the decision process for selecting business locations. Addresses the allocation of land resources among a number of possible revenue- producing uses and the impact of location considerations on the profitability of the firm. An extensive field research project is an integral part of the course. MKT 6503 Strategic Marketing Management 3 units Prerequisite: MKT 3501 or MKT 4400 or ENMG 6101 or consent of the department. Students with an undergraduate marketing degree may replace MKT 6503 with an approved graduate marketing elec- tive. Development of the ability to solve marketing problems using the case method. Emphasis is given to the use of data obtained from business firms. MKT 6510 Adv Analysis Consumer Behavior 3 units Prerequisite: MKT 6503. Theoretical, conceptual, and methodological issues in consumer behavior. Emphasis will be on current publica- tions, breakthroughs, and research. MKT 6520 Technology and Marketing 3 units Prerequisite: MKT 6503. This course covers both the impact of new information technologies on traditional marketing and marketing in industries undergoing high levels of technological change. Sub- ject areas such as e-commerce, database marketing, business-to- business marketing, and customer contact management are exam- ined and illustrated in industry settings that emphasize innovation through the development of new techologies. These industries, but are not limited to, communications, information processing, educa- tion, entertainment, and health care. MKT 6535 Advanced Services Mkt Mgt 3 units A strategy-oriented seminar dealing with problems of marketing- service businesses (e.g., hotels, restaurants, banks, medical offices, etc.). This course prepares students to properly mange the market- ing effort for service businesses using case analyses, exercises, and projects which deal with critical aspects of service, design, and delivery. Students may not receive credit for both MKT 4535 and MKT 6535. MKT 6536 Seminar Hlth Care Mang 0 units Prerequisite: MBA foundation. An advanced seminar in Strategic Marketing methods in a diverse health care context. Includes assess- ment of market opportunities, development and implementation of University of New Orleans/281
marketing programs, promotion, market research, and marketing information systems. Special emphasis on marketing in a managed care environment. MKT 6546 Adv Sem International Markting 3 units Prerequisite: MKT 6503. An in-depth review of trends and develop- ments in the global marketing environment. Topics covered include import-export, joint ventures as well as international marketing systems and multinational marketing strategies.

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